We crafted a complete visual identity and digital experience for a modern brand, combining strategy, creativity, and design to build a stronger presence.
(challenges)
Novox's identity had grown piece by piece across its app, its kit and its campaigns, leaving athletes with no single, recognisable brand to rally around.
(solutions)
We rebuilt the brand from a bold new wordmark outward, then carried one visual system across the app, the training tools and every campaign touchpoint.
(results)
From the first sketches to the app store, we created meaningful design to sharpen the brand, connect with athletes and fans, and leave a lasting impression.
42%
USER ENGAGEMENT
Athletes spent significantly more time interacting with training insights and performance tracking tools.
3x
BRAND RECALL
Athletes recognised the new identity across app, kit and campaigns within the first season.
